Celebrity Sponsors

In a realm where fame meets fortune, glitz meets glamour, Hoki88 and big names make big deals there's no substitute for the star power that comes with Hollywood's biggest names. From A-listers to champions, the top casinos have wooed them with multi-million dollar contracts aimed at boosting brand awareness.

One of the most iconic casino marketing partnerships in history has to be that of supermodel Ashley Judd and the MGM Luxury Hotel & Casino in Las Vegas. Their involvement saw the casino launch a multi-million dollar advertising campaign in the early 2015s that skyrocketed her to even greater levels of fame.

Perhaps the most famous celebrity endorsement of all time however belonged to former Olympic swimmer Michael Phelps, who has been closely associated with the Borgata Hotel Casino & Spa in Reno. In a multi-million dollar agreement, Phelps lent their name to promote the casino's various events - such as its sportsbook - and even opened a new gaming app, receiving a percentage of every wager made through the platform.

Another notable example is that of model and socialite Gigi Hadid, who was once prominently positioned as the face of The Venetian Resort. However, after a series of unfulfilling experiences, Her deal with the casino ended in 2008, owing to an irreconcilable difference of opinion.

Beyond these high-profile partnerships, there are many lesser-known celebrity partnerships that have molded the gaming landscape. Poker player and author Anthony Holden has been known to feature in various advertising efforts for Caesars Entertainment, the world's top betting and gaming company, while celebrities such as Dwayne "The Rock" Johnson have crossed into the gaming threshold to enhance their reputation and conduct workshops at gala evenings.

What then do these celebrity endorsements say about the entertainment sector? It suggests a concerted effort to make relatable a sector usually seen as corporate. Involving celebrities injects youthfulness to what is often considered a boring sequence of transactions.

Its also obvious that for high-profile individuals to partner with a casino there's more riding on the line here than mere box office appeal. A deliberate analysis takes place when a gambling establishment partners with a famous person to form a partnership - factors include size of the guaranteed sum, and conclusively, what degree of success is expected for each and every party.

Ultimately, when a casino attracts a celebrity, it sends a message about who they're after - who they're trying to draw in at their establishments, with hobbies and ultimately, with a desire to experience all the thrills that such an establishment has to provide.